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Zagat Featured Blog: New York City

Grom's Apology

Hey Everyone!
It seems like the reason why Grom’s workers are leveling their gelato it’s because they’re INEXPERIENCED. It’s not their business practice.

Those of you who’ve read my issues with the gelato recently, said I would write an “angry email.” Well, I wrote a complaint and emailed to Italy about this problem. Here’s the reply:

Dear Tina,
thank you for your kind email, and thank you for the compliments about gelato.

And I personally apologize for what happened to you.

I sincerely have to say that it is very complex to organize a new shop, far from Italy as the one in New York is, and to train all the Grom workers at the best. At same time is not easy to build the right team of “conisti” to serve the gelato.

For this reason, our manager Luigi Ferraris is there in New York this week to explain to everybody how really serve and explain to our clients the characteristics of our gelato and raw materials.

So I’d like to say to you that to level the gelato is not a question of Grom policy but just the inexperience of the guys who serve the gelato (is this the reason for which many of them use the tshirt “conista in training”): it will be my personal care to inform the managers of the shop of your comment, and I will do everything to solve the problem.

Don’t hesitate to write me for any other observation.

Sincerely

Guido Martinetti

Gromart Srl

Sede Legale: P.za Paleocapa, 1/d – 10121 Torino

Sede Amministrativa: Strada Cuorgnè, 51/4 – 10070 Mappano di Caselle (To)

Tel. +39.0119961004 Fax +39.0119910411

I guess it’s safe to say that we can go back to Grom and eat gelato there before I’ll vent again. I miss Grom’s gelato…

My small cup of gelato (2nd round)

My medium cup of gelato (1st round)

  • http://madisonandmayberry.typepad.com/ Andrea

    Look at you! Nice work! I was just going to respond to your first chowhound post, saying they hadn’t quite leveled mine, although let’s talk about those cup sizes. TINY! Next, will you complain about those?
    Here’s my review–
    http://madisonandmayberry.typepad.com/madison_mayberry/2007/05/gromo_gromo.html

  • thewanderingeater

    Andrea: I think the cup sizes are standard, regardless of what we (as Americans) think. I’m not going to complain about those since Il Laboratio del Gelato has about the same size cups.

  • http://www.roboppy.net/food Robyn

    GOOO TINA! :D Now I will not fear a leveled cup.

  • http://www.sugoodsweets.com/blog Jessica “Su Good Eats”

    Eh, I went to Bloomie’s today and got gobs of good frozen yogurt for $1 less. I really like Grom, but it breaks my price point.

  • http://eat2love.wordpress.com/ eat2love

    go tina !!!

  • thewanderingeater

    Robyn & JoJo (eat2love): Thanks! Sometimes it’s good to complain and get the bottom of the problem.
    Jessica: I know what you mean. I love Grom too and it is freakin’ expensive. The good thing is that I don’t go there everyday…even though I’m tempted to.

  • John

    Nosher reports that they were still leveling (half?) their cup gelatoes. I guess we’re halfway there?

    I definitely want to give Grom all the benefit of the doubt as they seem like great people who make a great product, but really, is it that hard to instruct your employees to not level the cups if indeed that is not their policy?

    We’re not splitting atoms here, we’re scooping ice cream into cups, and unless their servers are borderline mental, I’m sure a “hey, don’t forget to not level the cups, we’ve had some complaints” at the morning meeting will suffice.

  • thewanderingeater

    John: I just read Nosher’s report this morning.

    I hope there’s more progress. It is a bit too absurd to tell the employees to skip the scraping/leveling of the gelato. If anything, I’ll complain again when I’m going there this week during one of my lunch breaks, if I witness this again.

  • Pingback: Food Happenings of Last Wednesday... « The Wandering Eater

  • http://ParisBreakfasts.blogspot.com ParisBreakfasts

    Oh..you must have been there on some newbie’s first day :(
    I’ve yet to encounter such a catastrophe and I went the 1st day and 3 times more…
    I think I would have fainted on the spot if they’d leveled my cuppa
    The Cinammon is to die for