Rosé and Macarons at Ladurée for its SoHo Opening Announcement

Ladurée's window
Ladurée’s window

Last Wednesday, Ladurée thrown an intimate party for a select group of VIPs to celebrate its (almost) one year anniversary and their official announcement (of the long rumored) opening in SoHo (to read more details at The New York Times’ article toward the end). Essentially, this SoHo boutique will be at the current Barolo space at 398 West Broadway (at Broome Street). It will feature the famed tea salon and pâtisserie that most of us who been to Paris knows and craves, and a large garden. Supposedly, this would be the largest flagship, even larger than their Champs-Élysées, Paris location! They’re hoping to open by December 2012.

Rainbow of Ladurée macarons Tray of Ladurée macarons

Heaven - tier of Ladurée macarons, of Piper Heidsieck Brut Rosé and roses
Heaven on a table: Rosé, fresh roses, and a tier of Ladurée macarons

So we aptly celebrated with Piper Heidsieck Brut Rosé and of course, Ladurée’s iconic macarons. The macarons served were a mixture of their regular macarons (sans the licorice) and their two Les Incroyables flavors to celebrate their 150-year anniversary, citron vert and strawberry candy. Sweet, delicious and luxurious to toast.

1970's inspired peacock feather print box - will be launched for Fall Paris Fashion Week Ladurée's upcoming September 2012 boxes - Louise and Julie prints
Preview of new print boxes

We also had a preview of their upcoming fashionable boxes. (Ladurée’s always had collaborations with fashion houses for their boxes for many years.) The ones coming this fall are their peacock, 1970s inspired print boxes that comes in three different colors that will debut around Paris Fashion Week in mid-late September. There’s also the Louise and Julie vintage print boxes that were derived from Ladurée’s 150-year old archives in September as well. All were gorgeous and they’re great to keep as jewelry boxes or for storing small precious objects.

Ladurée's 150 anniversary box of macarons, box of chocolates and its 150 year anniversary card box
Take home gifts

We did leave the party with take home gifts: a beautiful, 150 year anniversary box of macarons (the Bijou Royale box, only available for the month of June), their box of cards that tells of Ladurée’s history in French and a box of their chocolates.

Sweet Ladurée breakfast...

I ended up saving it for a sweet, decadent breakfast before I head over to work at the hospital, served with a clean, sweet cup of Ritual Roasters’ Los Crestones: El Alto, Costa Rica (brew technique: Hario V-60), who I visited in San Francisco. (I’ll be writing about my visit to their cafe and roastery soon.) This was my peace and quiet and energy kick before the craziness of the work day.

To view more of my photos of this event, please scroll through the slideshow below (or click through my Flickr set):

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Website: http://www.laduree.fr/
864 Madison Avenue (between East 70th & 71st Street)
New York, NY 10021
Telephone: (646) 558-3157


I shoot, eat, and drink. My full time job is a hospital administrator. Moonlighting as a freelance photographer and food and travel writer.