How Sweet It Is…to Love Their Pastries!

As I’ve mentioned in my previous post, this is going to be about the Lower East Side bakery, How Sweet It Is.

I’ve read about this tiny, charming place from the NY Times’ Dining section from Wednesday’s paper. Since I love bakeries, I might as well check the place out on Thursday when my class schedule is more flexible.

How Sweet It Is

Interior/Counter shot
Pretty carvings on the ceiling and wall

Cozy bench/seating
Cozy seating

I first arrived there about 9:15 AM, when the day was dreary, cold, and wet. As I entered the door to this warm, adorable, inviting bakery, I was welcomed by three women: two of them were the co-owners, Ellen and Beth, who were setting up their display case preparing for the morning rush.

What Beth told me, they are technically in “soft opening mode” since they just had their Friends & Family event last night and after the press they have received from the aforementioned Times article, they decided to open up the shop earlier.

After standing in front of the counter for five minutes, I was perplexed in what the heck to eat for breakfast. Beth probably read my mind, she chimed in and guided me what’s available for the morning, which consisted of four different muffins (lemon blueberry, blueberry, cranberry, and another flavor that is blanking at the moment, sorry), the Lemony Cheesepuffs, four kinds of danishes, chocolate chip coffeecakes, sticky buns, rugelach, scones, and a whole plethora of other goodies that would boggle your mind! …Or at least mine.

After digesting what was said, recommended, and seen, I ended up getting myself a sticky bun and a Lemony Cheesepuff accompanied with a small cup of their Counter Culture coffee.

Sticky Bun!
Sticky bun…

Bitten Sticky Bun Chomped

The sticky bun was tasty. It’s like biting off a buttery, tender, sugar glazed cloud that’s densely swirled with currants, pecans, and chopped walnuts, that every bite a currant or nut rains. It’s sweet (but not terribly) and quite sticky. It’s very different from Balthazar and Bouchon’s sticky buns, which I find very dense compared to this. The size is just right for breakfast where you don’t feel like you’re eating a really indulgent pastry for the morning.

Lemony Cheesepuff Lemony Cheesepuff

Chomped Lemony Cheesepuff

But since me, being me, I went an extra mile of decadence and eaten the dainty lemony cheesepuff. Despite of it’s petite size, it packs a wallop in terms of flavors and textures. It is light since it is a puff, and it each little crevices are filled with creamy, light, and lemony cream cheese. Wow. I would have gotten a couple of more of these but since my conscience is kicking in preventing me to do so, since I have already damaged my entire day’s diet and have to work out an extra hour to two to compensate what I’ve eaten.

I almost forgotten to mention their coffee. It’s lighter than what I normally would love to drink. But it is nicely balanced and has a slightly acidic tone at the end. It’s a good accompaniment to their pastries, rather than dominating it.

After eating my breakfast, I’ve asked the ladies if I could take a couple of photos of this place. They don’t mind but they wanted me to wait a while since they’re putting up the last pastries for the morning. So, here’s a couple of photos of what I’ve taken during the morning.

Lemony Cheesepuffs Lemony Cheesepuffs

Italian trio cakes and Opera cakes
Italian trio cakes and Opera cakes

Sheep milk panna cotta on top... Sheep’s Milk Honey Caramel Panna Cotta, Banana Fosters Cake, and Key Lime Bars

After taken the photos (a lot more than displayed), I said goodbye to them with lingering thoughts of coming back later in the afternoon right after my government midterm. Oh yes, tests induces me to eat a ton o’ sugar! It’s weird but that’s what happens every time.

Right after my lunch at Prem-On Thai, I walked over to this bakery. Beth and another employee welcomed me back, and I explained my repeated visit to Beth that I wanted their Devil’s Food and Chocolate Mousse cupcake. I’m a sucker for tiny cakes or tiny anything that is edible and pretty. After ordering the cupcake and perusing their refrigerated case, I noticed that they have rotated a few things out and noticed an intriguing looking dessert that looks like a cheesecake topped with kumquats and it’s sitting on top of a nest. I asked, “What is it?” Beth explained that it’s a goat cheesecake with candied kumquats with a kataifi nest. It sounded so good and different that I told them, “I’ll have that, too.”

Devil's Foodcake Cupcake with Chocolate Mousse filling

Innards of Cupcake Innards

I’ve had one too many cupcakes in my life where cupcakes were bone-dry, tasteless, and terribly sweet that my teeth aches in pain from the frosting. But this doesn’t have any of those aforementioned characteristics. The Devil’ Food cupcake is very light, ridiculously moist (in a good way), chocolatey, and filled with the creamiest chocolate mousse I’ve ever tasted in a cupcake; all topped with light, airy, vanilla buttercream. The most surprising thing to me is that the entire cupcake wasn’t cloyingly sweet (especially the frosting), and the cake is very tender and light. This is the closest to the best cupcake I’ve eaten so far.

Goat Cheesecake with Candied Kumquats in a Kataifi Nest Goat Cheesecake

Then I moved to my last sweet of the day, the goat cheesecake. First of all, I felt kind of bad eating this aesthetically attractive dessert. I haven’t seen any bakery decorate cheesecakes like this nor put kumquats in anything, unless I’m eating in a restaurant.

Once I took a bite of this cake, this was heaven. The goat cheesecake was very smooth and creamy. The goat cheese was very mild that the candied kumquat just took over and imparted its sweet, tart, citrusy tones emanating on my palate. The kataifi (which is shredded phyllo dough) nest was an interesting take on the typical graham cracker cookie crust. It’s very delicate and gave the cheesecake an ethereal brittleness, if you will, to the cake. If anything and everything I’ve tried from this bakery, this is my favorite by far.

Here’s more dessert photos that is different from the morning’s…

Brownies Brownies!

Devil's Food Cake Cupcakes with Chocolate Mousse filling Devil’s Food & Chocolate Mousse Cupcakes

Plate o' cupcakes! Plate o’ Cupcakes!

Pecan Diamonds and cookies Pecan Diamonds and Cookies

Small Pies... Pies

Baklava Purses
Baklava Purses

I’m in love with this bakery: the wonderful, friendly people who work here, the unique pastries and desserts, and the shop itself is so cute and welcoming! This is a great bakery and it’s a welcome addition to the neighborhood. It’s truly a gem. I just wish I lived closer…well, maybe not, before exercising is an afterthought.

How Sweet It Is

157 Allen Street
New York, NY 10002


I shoot, eat, and drink. My full time job is a hospital administrator. Moonlighting as a freelance photographer and food and travel writer.

  1. caitlin says:

    thanks for all the great pics and descriptions…but I think it is reallllllly evident you whipped this post out too soon after your midterms. There were so many typos and grammatical problems that it was difficult to read. Very unusual for your great blog! Give yourself a day to rest your brain next time ;)

  2. thewanderingeater says:

    Caitlin: Oh jeez, I’m sorry for the grammatical problems and typographical errors that you’ve encountered! :(

    I would let my brain unwind but it’s not going to happen for a while since deadlines and tests are arriving in a few days, so I can’t really hold it off unless everyone’s willing to wait another two weeks where my tests and papers are done.

  3. Kathy says:

    Thanks for this post!!! :) I finally went there last night after dinner at Tien Garden across the street…didn’t buy anything though, was waiting to see which items you liked best! However I thought the pastries were pretty pricey given the size…perhaps better for our bellies though, ehehehe, they’re all soo precious looking – it’s like a jewelry store in there! :)

  4. thewanderingeater says:

    Kathy: You’re welcome!
    They are pricey, just like Bouchon but the atmosphere is so much more inviting and their pastries are like gems! And it’s quite inventive (as in flavors) as well.

  5. dana says:

    I had my browser on this page, scrolled to the sticky bun picture and then I went to get something. I turned around, and seriously, the sticky bun looked like a FACE. I mean it, clear your mind, turn around fast and look at the bun from 5 feet away. The icing is like a big grinning mouth, and the currants bunched together in the middle thing is the nose. And the smaller currants are the eyes.

  6. thewanderingeater says:

    Dana: Oh jeez, you have one vivid imagination! But as I really did what you told me, I could see the nose…very unintentional but cool!

    Ah, I want to be a pastry chef, too… Even though I’m taking a very different route as a “real” career.

    Thanks for the compliment! :D I really appreciate it.

  7. kathryn says:

    I walked past this place last weekend and while it was super-cute, it is on a rather odd and deserted block, despite being right on a two lane street. I hope people show up, as there doesn’t seem to be much foot traffic.

    I was also afraid to go in as all I could see from the street was a table set for 4 places.

  8. Fen says:

    Tina, I serously can’t believe how much sugary/fatty/delicious goodness you ingest and you still manage to be the size that you are and to my knowledge, heart disease-free. I’m truly impressed. :)

    I’m salivating after seeing that lemony cheesepuff, and that nest is really interesting — what’s it taste like?

  9. thewanderingeater says:

    Fen: Um, I guess my metabolism is working with me? Thankfully, I’m not huge…yet. I’m buffering it a bit by working out at a gym.

    The nest is the goat cheesecake. Please re-read that paragraph (two below the photo). If you don’t want to do that, think of it as a normal cheesecake (miniature sized) with a sweet-tart kick from the candied kumquats. The nest is made of shredded phyllo dough that makes the crust ethereal rather than substantial like a graham cracker crust. Very delicious indeed.

  10. Pingback:My Birthday Party! (and need people for a another party…) « The Wandering Eater

  11. loyates says:

    love your blog and photos! the lemony cheespuff haunts (delightedly) my dreams and i’m wondering where to start recipe-wise in tryig to recreate such a tasty morsel. Any sage advice or ideas you care to share? much appreciated!

  12. thewanderingeater says:

    loyates: Thank you!

    The lemony cheesepuff is very dreamy indeed. I don’t know where to start exactly… It’s not really a normal puff pastry and it’s not a bread/bun either. I wish I knew, but I don’t unfortunately. Sorry!

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