Photographing for Pat LaFrieda

Uncooked Michael White's White Label Hamburger from Pat LaFrieda Silver tray of plated Michael White's White Label Hamburger from Pat LaFrieda
Pat LaFrieda: The White Label Burgers

I had the recent pleasure of working with Pat LaFrieda Jr. and his wonderful team for photographing their special White Label burgers.

You might be inquiring what would make them so special? My answer would be it’s usually made only for super chef Michael White for his restaurant Ai Fiori – and the restaurant only serve this for lunch. This label is a mix of chuck, brisket, short rib, and aged rib-eye. When the burger is cooked to a medium rare, it’s rich, luscious, hefty (it’s a half pound of meat for each patty) and have incredible depth of flavor.

Michael White's White Label Hamburger from Pat LaFrieda Cross section of my cooked White Label Hamburger from Pat LaFrieda


For burger obsessives, you will have the opportunity to buy this exclusive burger only through Urban Daddy (link) or Pat LaFrieda’s own Meat Men package starting today (link) for a limited time.

Also, in case you’re living in a relative vacuum from the world of television, Pat LaFrieda Jr., Mark Pastore and his crew have a Food Network series Meat Men and it will debut tonight at 11 pm Eastern or 10 pm Central. Go watch it! And have the White burgers as you view the episodes.

To view more photos of my first shoot, please click through the slideshow (or view my Flickr set):

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Information:
Pat LaFrieda

Official website: http://store.lafrieda.com/
Urban Daddy’s White Label package (limited time): link
Pat LaFrieda’s own Meat Men package (limited time): link

Meat Men
Show’s website
Airs Mondays starting tonight at 11 pm Eastern, 10 pm Central on Food Network