The Butch Bakery Cookbook by David Arrick with Janice Kollar Cupcakes (or any dessert or confection) appeal mostly to females. Think about it. Cupcakes, macarons, chocolate bonbons and so forth are cute, dainty, pretty, and usually come in bright colors that does not normally appeal to an average man. So, the proprietor of Butch Bakery, David Arrick started a New York City based mail-order bakery (and co-wrote this book) creating cupcakes with a slight masculine twist. How so? Though I have not personally tasted his cupcakes but flipping through his book (and adapting one of his recipes), it’s more about..