Plugrá Butter – Rich and Flavorful Butter

I am a big fan of butter. My affinity for baked goods and pastries (eating or baking) that I probably consume more butter than an ordinary person does. It shouldn’t be a surprise that I do like Plugrá a lot when I bake at home. Heck, even using their unsalted butter, spread [...]

Recap: The Great Googa Mooga 2012

In case you haven’t read around the Internet by now, The Great Googa Mooga occurred this weekend.

Admittedly, I didn’t stay long enough on the first day (Saturday, May 19th). I was there for an hour or so and had a not-so-good time because of mainly really poor cell phone reception (obviously, this was not [...]

Recap: The New Taste of the Upper West Side 2012 – The Best of the West

This past Saturday was essentially a very busy weekend packed with so many activities to do in New York City. One of the better things to do, especially during the evening was The New Taste of the Upper West Side: 5th Annual The Best of the West. It showcases best restaurants and chefs of the [...]

Photographing for Pat LaFrieda Meat Purveyors – Short Ribs and Tomahawk Steaks (and Recipes)

Working with Pat LaFrieda Meat Purveyors is still an honor and pleasure to have them as my client. They certainly have every reason to be the best meat supplier for both home and restaurants. My recent projects (the fourth and fifth) with them were their super fresh, gorgeous beef short ribs and tomahawk (also known [...]

Launch Party of Sheraton Social Hour

Earlier this week, I was invited to an exclusive party hosted by Sheraton Social Hour at 620 5th Avenue at the heart of Midtown, Manhattan.

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Reflection: James Beard Foundation Awards 2012 – What A Rush…

At the Red Carpet

Last Monday, May 7th, I was hired to be the photographer for Huffington Post: Food section for the James Beard Foundation Awards 2012. Think of the James Beard Foundation Awards as the Oscars for food and restaurants in the United States. Considering that it’s my first time to [...]

Book Giveaway (2 Copies!): Sweet Cream and Sugar Cones: 90 Recipes for Making Your Own Ice Cream and Frozen Treats from Bi-Rite Creamery

If you read my blog long enough, you know I love desserts but nothing gets more excited than ice cream. (I do love me some beautiful entremets but that’s a very different and fussy dessert.) Anyway, if you follow my tweets and stumbled one of my updates over a month ago, I’ve mentioned I’m going [...]

Photographing for Pat LaFrieda

Pat LaFrieda: The White Label Burgers

I had the recent pleasure of working with Pat LaFrieda Jr. and his wonderful team for photographing their special White Label burgers.

You might be inquiring what would make them so special? My answer would be it’s usually made only for super chef Michael White for [...]

The Next Big Small Brand 2012

The Next Big Small Brand 2012 at BAM

The 3rd Annual The Next Big Small Brand was held at a larger venue at the Brooklyn Academy of Music (BAM) this past Tuesday. This year’s theme was New York vs. San Francisco, where three small businesses from each city held their own perspective [...]